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"I help brands and creatives develop their sonic identity to connect with their audience"
AUDIO BRAND CASE STUDY
"MAXIMO - DCI (MALNUTRITION)"
For this project, I approached composition and sound design based on Jung's archetypes.
The main characters are:
MÁXIMO (Toucan)
ARCHETYPE: Wizard/Guide
Máximo has this magic vibes and this D major scale motive that always appears with him communicating calmness, "knowing what to do", and good vibes in a tropical ambience style since he´s a toucan.
DCI (Child Malnutrition)
ARCHETYPE: VILLAIN
Represented by this noisy formless corrupt thing… He´s the opposite from Maximo: Formless sounds and communicates confusion and disorder….
MÁXIMO DCI SPOT 1
This is one of the final products worked alog with Cinearte and UNICEF for Ecuador´s government campaings. You can feel through the sound the change from disease/confusion to cure/knowledge.
What is Audio Branding?
Just as visual identity uses colors and shapes to define a brand, sonic identity uses music—scales, chords, melodies—and sound design elements like timbres and textures to create a distinctive audio signature, helping brands and creatives stand out and build recognition by emotionally connecting with their audience. For brands, it reflects their personality and values, enhancing their presence and impact. For film, video games, and media, it supports the narrative of scenes and characters, creating underscores or main themes, and evoking the desired emotional response.
Máximo Unicef "Paripipum"
"Paripipum" is a catchy jingle created for UNICEF’s Máximo campaign, promoting children's rights. Produced in collaboration with Cinearte and featuring Ecuadorian musical celebrities, this playful pop beatbox jingle was designed to connect with both children and adults, combining upbeat rhythms and engaging lyrics to amplify UNICEF’s message in a fun and memorable way.
Máximo Unicef "Vacunación"
"Vacunación" is an emotional spot for UNICEF, encouraging parents to bring newborns for vaccination. Produced in collaboration with Cinearte, the spot features a lullaby composed to evoke feelings of fragility, care, and love. The subtle background melody repeats throughout the video, gently building into a sung section, reinforcing the message of safety and nurturing for children, making it both tender and memorable.
Infinity Premonition
Music and Mixing by Rafael Cevallos
Music Production and Composition
Music and Mixing by Rafael Cevallos
Symphonic Composition for a live show & inauguration (LIVE AUDIO EDIT)
SERVICES
- Audio Logo
A unique sonic signature that represents your brand’s identity.
- Custom Music for Ads & Films
Tailored music for commercials, ads, and film projects.
- Sound Design & Foley
Immersive sound design and Foley for films, video games, and media.
- Jingles and Radio Ads
Catchy, memorable jingles and radio ads that amplify brand recognition.
- Brand Sound Strategy
A cohesive sonic strategy that aligns with your brand’s personality and values.
- Sonic Branding Consulting
Expert guidance for integrating sound into all aspects of your brand’s communication.
- Voice Casting (Spanish only)
Curated voiceover casting for Spanish-language projects.
- Recording, Editing, Mixing & Mastering
Full-service audio production, from recording to final mastering.
- Podcast Intro/Outro Music
Custom music for podcast intros, outros, and transitions.
- Music for Video Games
Custom music and sound design for an immersive gaming experience.
Custom Music (from pop, rock, to orchestral and tropical/danceable)
ABOUT ME:
I’m Rafael Cevallos, a composer, sound designer, and mixing engineer with over 15 years of experience in creating music and sound for brands, artists, and media. I'm a voting member of the Latin Grammys, which reflects my commitment to excellence and my deep involvement in the music industry.
My passion lies in crafting sonic identities that connect emotionally with audiences. I specialize in rock and pop, but I also create across a variety of genres, including symphonic, electronic, and cinematic music. Whether for an artist, a brand, or a film, I work to bring out the emotional essence of every project, ensuring it resonates and stands out.
I believe in reliability and commitment—once I take on a project, I deliver it with the best quality and on time, always focused on your unique sound needs.
Music Production for Artists
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