Rafael Cevallos

Sound & Music Architect

"Music & sound identities based on archetypes for artists, brands and filmmakers making them unforgetable!"

What is Sonic Branding?

Just as visual identity uses colors and shapes to define a brand, sonic identity uses music—scales, chords, melodies—and sound design elements like timbres and textures to create a distinctive audio signature, helping brands and creatives stand out, build recognition, and connect with their audience. It can communicate personality and values, enhancing presence and impact, but it also supports the narrative of scenes and characters through underscores or main themes, evoking emotional responses.

Reel

Cinematic Reel

Music & Mixing by Rafael Cevallos

Infinity Premonition

Music & Mixing by Rafael Cevallos

AUDIO BRAND CASE STUDY

"MAXIMO - DCI (MALNUTRITION)"

For this project, I approached composition and sound design based on Jung's archetypes.

The main characters are:

MÁXIMO (Toucan)

ARCHETYPE: Wizard/Guide

Máximo has magical vibes (sparkling sounds) and a recurring motif in the D major scale that always accompanies him, conveying calmness, confidence, and positive energy in a tropical ambiance, reflecting his toucan nature

DCI (Child Malnutrition)

ARCHETYPE: VILLAIN

DCI is represented by a noisy, shapeless, and distorted entity... He is the antithesis of Máximo: chaotic and disordered sounds that convey confusion and disorder

MÁXIMO DCI SPOT 1

This is one of the final products worked alog with Cinearte and UNICEF for Ecuador´s government campaings. You can feel through the sound the change from disease/confusion to cure/knowledge.

ABOUT ME:

I’m Rafael Cevallos, a composer, sound designer, and mixing engineer with over 15 years of experience in creating music and sound for brands, artists, and media. I'm a voting member of the Latin Grammys, which reflects my commitment to excellence and my deep involvement in the music industry.

My passion lies in crafting sonic identities that connect emotionally with audiences. I specialize in rock and pop, but I also create across a variety of genres, including symphonic, electronic, and cinematic music. Whether for an artist, a brand, or a film, I work to bring out the emotional essence of every project, ensuring it resonates and stands out.

I believe in reliability and commitment—once I take on a project, I deliver it with the best quality and on time, always focused on your unique sound needs.